This poster for the upcoming release of My Bloody Valentine 3-D isn't particularly good in the sense that it's goofy as shit. On the other hand, for the exact same reason it's one of the best posters I've ever laid eyes on! I am pumped, brother! Sure, it would've been nice to see a more dramatically designed poster, one that kept more of a horrific mood, like the kind that accompanied the resurgence of 3-D in the early '80s:
...Even House of Wax's 1982 re-release boasted a cool new poster with a dark-clad figure thrusting a melting candle out from a movie screen to hold dripping over a screaming audience. So compared to those, this My Bloody Valentine poster isn't in the same league - or maybe that's just nostalgia getting the better of me.
But yet it promises something that's sorely been lacking in genre films lately, and that's fun. I can't think many horror films I've been genuinely excited to see recently - either in the theater or otherwise. Even if it's a film I end up liking, the anticipation wasn't quite there. But I guarantee that I'm counting the days till this arrives on the big screen. I remember watching Beowulf last year and wondering how long it would be until someone put the new 3-D technology to use on a horror film and the fact that My Bloody Valentine will be the first of at least three (R-rated!) 3-D horror films next year (Piranha and Final Destination 4 being the others) makes me ecstatic.
Questions of quality aside, just the knowledge that we'll be sitting in theaters next year ducking pick-axes and flesh-eating fish is to know in advance that 2009 will be a banner year.
I just hope that 3-D will eventually be put to its proper use in the service of a 3-D Phantasm remake. If the day never comes when the Tall Man's flying silver spheres can soar off the screen, then history must ultimately judge 3-D as having never reached its full potential.