Some trailers are seen and soon forgotten but the trailer for 1990's Leatherface: The Texas Chainsaw Massacre III is forever. The troubled production, which was eviscerated by the MPAA before it reached US theaters, did nothing to kick start the Texas Chainsaw franchise but yet its ingenious trailer, riffing on the legend of the Lady in the Lake and Excalibur, remains a thing of true coolness.
That New Line went the extra mile to have this trailer shot when it would've been much easier to go with clips from the film is curious - especially when its reference was likely lost on much of Leatherface's audience. Marketing Rule #365: If you want to sell a slasher movie, don't spoof Arthurian lore. Still, while it didn't help Leatherface make bank, this spot remains one of the most creative horror trailers ever.