But the original teaser for Stanley Kubrick's 1980 adaptation of Stephen King's novel The Shining took a daringly different approach. It abandons all conventional logic in that it's comprised of a single, unedited shot in which the camera never moves and there's no dialogue - not even voice-over narration. It has none of the things that horror trailers have always relied on to make an impression (not even darkness) and yet it's chilling in a way that few entire films are.
While today The Shining is such a part of the cultural lexicon that everyone is familiar with the image of the elevator doors cracking open to release a tidal wave of blood, in 1980 it was a startling sight. To this day, it remains the most unique horror trailer ever.