Wednesday, November 21, 2012
The Most Terrifying Film You Will Ever Experience
One, it implies a certain level of confidence in the product, which is reassuring. Two, the kind of hyperbole that this poster traffics in is the kind of hucksterism that used to be commonplace in selling horror films but has sadly fallen out of fashion since the early '80s or so.
Horror films used to be sold on the promise that they would be an endurance test for the audience, that a film would fry viewers nerves to a crisp, that it would physically rip the screams from their throats. You know, that sort of thing. And that brand of ballyhoo wasn't just reserved for William Castle-type stuff or drive-in fare, either.
Check out this trailer for David Cronenberg's The Brood:
"A Film So Terrifying It Will Devastate You Totally!" Holy Shit! Now that's a bold claim! Why horror films stopped getting sold in such a winning manner, I don't know but I sure am glad to see The Evil Dead bringing a little bit of old school audacity back to horror marketing.