I suspect, though, that some fans will take umbrage to the trailer's boast that this is "the return of true horror". One, because fans like to take umbrage at everything. And also because of Drag Me To Hell's PG-13 rating, some will believe it can't really be "true" horror. Why anyone would have that perception baffles me - aren't Carnival of Souls, Robert Wise's The Haunting, The Others, or The Sixth Sense much more deserving of being referred to as "true horror" than the likes of Hostel or Saw? But besides the issue of gore, I think what Drag Me To Hell is promising to bring back to the genre is the spirit of supernatural fun and that would be a welcome move to me. This has been described by Raimi and producer Robert Tapert as a "spook-a-blast" and judging by the sight of a scary old gypsy, demonic apparitions, a seance-gone-wrong, and a nighttime trip to a graveyard during a rainstorm, it looks like Drag Me To Hell looks to be stoked with tried and true horror elements.
Advanced word has been extremely positive so I hope that come May 29th, Raimi's return to horror will prove to be cause for celebration.