When writing my review of the new sci-fi horror film Pandorum, I felt I had to note how poorly I thought the movie was marketed. The final one-sheet for the film was terrible - just a man in darkness peeling the skin off his arm. As a stand-alone image, it's kind of gross but not in a "I want to see more" way - unless you're the kind of person who's automatically going to see any genre film regardless of how it looks up front. Or unless you're really jacked to see some skin peeling. But after posting my review, I was reminded that there were a series of teaser posters for Pandorum that took a much more funky, surreal approach:
I don't know if these were any more enticing to the average moviegoer (probably not - and doesn't that last one look like Aerosmith's Steven Tyler?) but I do think they were more eye-catching, at least. But the fact that they vanished from theater lobbies to make room for this:
...wasn't a great move. Having seen the movie, I think it's a shame that they couldn't figure out a better way to sell what's actually a pretty cool film. Of course, it wouldn't be the first time a worthwhile movie went ignored in theaters but Pandorum seems to have invited failure more than most. Click over to Shock Till You Drop to read my full review.
...wasn't a great move. Having seen the movie, I think it's a shame that they couldn't figure out a better way to sell what's actually a pretty cool film. Of course, it wouldn't be the first time a worthwhile movie went ignored in theaters but Pandorum seems to have invited failure more than most. Click over to Shock Till You Drop to read my full review.
