
With hindsight, fans can look at the box office failure of a classic like John Carpenter's The Thing and shake their collective heads over how such a great movie was left out to dry. But while the hope would be that were such a movie to be released today a more alert generation of horror fans would give it the reception it deserves, to look at the so-so box office take of Frank Darabont's superlative The Mist is to see that horror fans are either just as unmotivated as ever or else they're just too small a group to make a real difference at the box office.
If fans feel that the genre is being undermined by the success of remakes and sequels and PG-13 horror movies, why are those films continuing to thrive yet a picture like The Mist gets a shoulder shrug? I just don't get it. Horror fans love to bitch about how Hollywood caters to the mainstream but if fans take a wait-until-DVD attitude whenever something promising comes along they shouldn't be shocked if the kind of horror films they're looking for aren't around.
Thanks to the internet, it's easier than it's ever been to market to the horror community. And with months of advance hype preceding their releases, it's not as though films like The Mist or Grindhouse flew in below the radar. So either horror fans are just that apathetic or we're just that small of a community. Personally, my gut says it's more a case of the later.
Even though the fan press likes to foster the idea that horror fans are just waiting to be mobilized in service of the right film, I don't think we have the numbers to make a movie into a hit on our own.
We can bring as much grassroots support as possible (Hatchet writer/director Adam Green recently invited fans to "join the Hatchet Army") but ultimately, the future of horror is for mainstream audiences to decide. As much as we may resent it, fans are just along for the ride.
If fans feel that the genre is being undermined by the success of remakes and sequels and PG-13 horror movies, why are those films continuing to thrive yet a picture like The Mist gets a shoulder shrug? I just don't get it. Horror fans love to bitch about how Hollywood caters to the mainstream but if fans take a wait-until-DVD attitude whenever something promising comes along they shouldn't be shocked if the kind of horror films they're looking for aren't around.
Thanks to the internet, it's easier than it's ever been to market to the horror community. And with months of advance hype preceding their releases, it's not as though films like The Mist or Grindhouse flew in below the radar. So either horror fans are just that apathetic or we're just that small of a community. Personally, my gut says it's more a case of the later.
Even though the fan press likes to foster the idea that horror fans are just waiting to be mobilized in service of the right film, I don't think we have the numbers to make a movie into a hit on our own.
We can bring as much grassroots support as possible (Hatchet writer/director Adam Green recently invited fans to "join the Hatchet Army") but ultimately, the future of horror is for mainstream audiences to decide. As much as we may resent it, fans are just along for the ride.





